Pools For… › Businesses

A pool is a low-cost, high-return engagement tool.

Run a pool to stay top of mind with clients, boost employee engagement, or power a seasonal promotion — with zero spreadsheet overhead.

How it works

What businesses actually do with a pool

The prize is the brand

Gift cards, merchandise, and trips keep every dollar spent within your brand. Winners don't just win something — they win you.

4 rounds = 4 emails

Every round of the tournament is a natural reason to reach your audience — not as a pitch, but as a leaderboard update. Four days, four genuine touchpoints.

Every entry is a contact

Participants enter to play. The email export turns your pool into a direct list the moment it closes — no separate signup form required.

Runs again next year

Your format carries over. By year two, your audience is already expecting it — and your setup takes minutes, not an afternoon.

Customer Stories

See how others are doing it

Real pools, real groups — see what worked and how to set it up.

Pick 6 Use 4 Email Campaign Gift Cards Best Entry Name

How Waggle Ran a 2,700-Entry Pool for the Third Year in a Row

A Minnesota golf apparel brand ran Pick 6, Use 4 for the Waggle Fantasy Golf Pool and attracted 2,722 entries — their third straight year over 2,000 — using two dedicated email sends and a Best Entry Name prize decided by Instagram poll.

2,722 entries Pick 6, Use 4 · To Par Scoring

Ryder Cup Social Campaign Partner Prizes Audience Growth

How No Laying Up Ran a 7,000-Entry Ryder Cup Pool

The golf media brand behind some of the sport's best podcasts and video attracted 7,000+ entries for a custom 2018 Ryder Cup pool — growing their audience, featuring advertising partners in prizes, and capturing a post-event email list, all from one platform.

7,000+ entries Custom Ryder Cup

Pick 6 Use 4 Social Campaign Gift Cards Brand Prizes

How UNRL Ran a 3,114-Entry Golf Pool as a Social Campaign

A premium athleisure and golf brand ran a Pick 6, Use 4 pool as a social media activation — 3,114 entries, brand prizes including a $1,000 gift card and a Founder's Golf Bag, and a live leaderboard that kept followers engaged all week.

3,114 entries Pick 6, Use 4 · To Par Scoring

Masters Lead Gen Email

How JEL Golf Travel Used a Masters Pool to Drive Engagement

185 entries, a Reynolds Lake Oconee prize, and a round-by-round email cadence that turned pool participants into engaged customers.

185 entries Pick 6, Use 4 · To Par Scoring

Ready to run a pool like this?

Set up your pool in minutes — no spreadsheets required.