JEL Golf Travel used an Easy Office Pools Masters pool to stay top of mind with customers throughout tournament week, sending engagement emails after each round and generating strong positive responses from their pool participants.
Here is how JEL Golf Travel structured their pool.
At JEL Golf Travel, we create exceptional and affordable golf travel experiences, connecting our clients with the world's premier courses and exclusive destinations. Our dedicated team ensures personalized, unforgettable journeys that allow everyone to explore the world through golf.
jelgolftravel.com →JEL Golf Travel wanted to create a meaningful promotional moment around the Masters, one of the most-watched events in golf. Rather than a static ad or giveaway post, they chose to run a Masters pool as the activation, pairing it with a high-value grand prize: a golf trip to Reynolds Lake Oconee.
The pool served as a lightweight, low-cost mechanism to generate engagement, grow their audience, and stay top of mind with current and prospective customers during a peak moment of golf attention. It also set the stage for an ongoing relationship, giving participants a reason to follow JEL Golf Travel beyond tournament week.
The setup was a Pick 6, Use 4 Masters pool built on Easy Office Pools, promoted to their audience with a Reynolds Lake Oconee golf trip as the grand prize. The real engine of the activation was the email cadence: after each round of the Masters, the team sent an update to everyone in the pool, and the response was strong -- customers were engaged and talking back.
Key decisions that made it work:
Josh shares what the pool activation looked like from the inside and why they plan to do it again.
Running a promotional pool for your brand? Here is what this activation illustrates:
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