No Laying Up — the golf media brand behind some of the sport's best podcasts and video — ran a massive 7,000-entry custom pool for the 2018 Ryder Cup, using it to grow their audience, feature advertising partners, and run a new kind of social campaign.
How No Laying Up structured their Ryder Cup pool.
Founded in 2014, No Laying Up is a golf media company built around entertaining, informing, and connecting a community of avid golfers worldwide — through podcasts, video, the Nest community, and more.
nolayingup.com →No Laying Up ran a custom pool for the 2018 Ryder Cup — a golf event that draws one of the sport's most passionate audiences. The pool gave their community a direct stake in every match, while creating a new type of campaign they could run alongside their existing email and social channels.
Advertising partners were featured in the marketing and prizes, turning sponsor exposure into something participants actively competed for. And because Easy Office Pools handled signup, the live leaderboard, and post-event email list in one place, the audience NLU built during the pool was theirs to keep.
No Laying Up promoted the pool across social, driving their audience directly to the entry page.
Set up a custom golf pool in minutes.
