How Waggle Ran a 2,700-Entry Pool for the Third Year in a Row

Quick Snapshot

Here is how Waggle structured their most recent pool.

Three Years Running

Waggle's fantasy golf pool started as a way to give their golf-obsessed audience something to compete in during the biggest week in major golf. It worked. By their third year, it had become a recurring activation their audience expects every spring.

The formula is consistent: run a Pick 6, Use 4 pool on Easy Office Pools, promote it to their email list, award Waggle gift cards to the top finishers, and let the community decide the Best Entry Name by Instagram story poll. Clean, repeatable, and growing.

Why This Format Works

Key Takeaways

Running a brand pool that grows year over year? Here is what this activation illustrates:

• A two-email cadence — one at launch, one mid-entry period — is enough to drive thousands of entries to a well-positioned audience.
• Tying prizes to your own brand (gift cards, not cash) turns every winner into a customer and reinforces brand identity.
• A Best Entry Name prize decided by Instagram story poll gives the pool reach beyond the leaderboard and rewards creativity.
• Pick 6, Use 4 with to par scoring is the simplest and most familiar golf pool format — participants understand it immediately and stay invested through the final round.
• Running the same pool structure year over year builds audience expectation. By year three, participants are already anticipating it.
• Custom four-level tiebreakers — including submission timestamp as a final fallback — mean there's always a clean resolution, no matter how tight the finish.